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Curating the Best of B2B Sales & Marketing Insights

In addition to our popular “Application of the Week” feature on Sundays, we take the opportunity to curate some of the most insightful B2B sales and marketing articles from around the web each week. While we can’t cover everything, we encourage you to share anything you find noteworthy in the comments below.

1. When Tranquil Quitting Is Worse Than the Genuine Thing

In a thought-provoking article from Harvard Business Review, authors Anthony C. Klotz and Mark C. Bolino shed light on the concept of “quiet quitting” that has gained attention in professional circles. They explore three distinct approaches for both employees and leaders, emphasizing the potential harm this trend can cause to organizations and their workforce. Identifying and addressing the root causes of quitting is crucial.

2. Humanizing Human Capital for Profit and Purpose

Solange Charas and Stela Lupushor delve into the realm of human capital and the importance of optimizing the return on investment in human capital. They highlight various trends in this area and discuss how these trends have reshaped the landscape of human capital. Recognizing the value of human capital is essential for leaders aiming to drive both financial success and a sense of purpose within their organizations.

3. How Finance and IT Can Collaborate for Growth

Adam Zaki provides solutions for enhancing collaboration between finance and IT departments within an organization. Bridging the gap between these two functions enables the CFO to offer strategic guidance when IT makes software purchases and implementations. Effective collaboration is key to aligning financial and technological objectives.

4. Is Your Communications Strategy Telling or Communicating?

Tim Creasey presents a framework for effective change management, emphasizing the need to connect with the people a change initiative aims to serve. Too often, organizations create and execute communication plans without considering a change management framework. Creasey offers four pivotal reframings of change management plans to foster better communication and engagement during times of change.

5. You Are What You Do

Erica Pandey underscores the significance of habit formation and its impact on our identities. Our behaviors define us, and cultivating positive habits is invaluable. Pandey shares top advice on habit-building, including the importance of specificity, starting small, and maintaining consistency.

6. How to Easily Create YouTube Shorts With Your Longer Videos

Anna Sonnenberg offers a user-friendly guide for transforming longer YouTube videos into bite-sized “shorts.” She outlines three compelling reasons to prioritize YouTube shorts in your social media strategy and provides step-by-step instructions for creating shorts from existing video content.

7. Three Reasons You Should Take Your Vacation

Kevin Eikenberry advocates for the importance of taking vacations, highlighting three key benefits. Vacations enhance leadership skills, provide opportunities for critical thinking, and offer fresh experiences and connections that contribute to leadership development.

8. Why Overthinking Costs Us Our Best Decisions

Lison Mage delves into the role of overthinking in hindering effective decision-making. Drawing on examples of successful decision-makers, Mage provides tips for taking swifter action and reducing overthinking to make better decisions.

9. The Issue with Lack of Focus—And How to Fix It

Gregg Vanourek explores the growing problem of lack of focus and offers insights into regaining control over your attention. He identifies factors contributing to this focus deficit and why it poses challenges for professionals. Vanourek concludes by presenting 24 practical strategies for cultivating focus in your daily life.

10. Will Brands Make the Transition to Using More Authentic, Less Polished Content?

Arik Hanson discusses the future of branding and its potential shift toward embracing “authentic, less polished content.” Hanson provides three strategies for companies to adopt a more genuine approach to social content. As consumers seek authenticity, brands that adapt to this trend stand to gain a competitive edge.

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